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YaadBook

YaadBook is a cultural initiative to preserve and celebrate Jamaican Patois.

Web App
Branding
Community Platform
Cultural Heritage
YaadBook

The Challenge

Jamaican Patois, a cornerstone of the national identity, lacked a modern, accessible digital resource. This risked the dilution of the language and made it difficult for new generations and outsiders to learn.

Our Solution

We developed an interactive digital dictionary that provides not only definitions but also audio pronunciations, cultural context, and historical significance. The platform features community contribution tools, making it a living, evolving archive of Jamaican language.

The Results

Became the #1 online resource for Jamaican Patois, with over 50,000 monthly active users. Featured by national media for its cultural impact and contribution to preserving Jamaican heritage.