Go-to-Market Strategy for Outlier

Outlier, a promising new streetwear brand, had a great product but lacked a clear strategy to enter the competitive fashion market, define its target audience, and secure funding.

We provided end-to-end business development support, starting with in-depth market analysis. We then crafted a 'Business Plan Lite' and a compelling pitch deck that clearly articulated the brand's vision, target demographic, and financial projections.

The strategy and pitch deck were successful in securing $2 million JMD in initial seed funding. Outlier successfully launched its first collection and met its first-quarter sales targets.