Brand Identity for Kingston Creative
We collaborated with Kingston Creative to develop a new brand identity that captured the energy and spirit of downtown Kingston's art scene.
The Challenge
Kingston Creative needed a cohesive and powerful brand identity that could unify its diverse initiatives and communicate the vibrancy of the city's downtown arts district to a global audience.
Our Solution
Our team conducted deep-dive workshops with stakeholders to distill the brand's essence. We then developed a complete visual system including a new logo, color palette, and typography, along with a suite of marketing materials for both print and digital applications.
The Results
The new branding was instrumental in securing a major international grant. It has been praised for its authenticity and has increased public engagement with Kingston Creative's events and programs by over 50%.