Digital Campaign for Jamaica Food & Drink

The Jamaica Food & Drink Festival needed to boost ticket sales and increase online engagement for its flagship event in a crowded and noisy tourism market.

We executed a multi-platform digital marketing campaign that included social media strategy, influencer collaborations, content creation (video and photo), and tech-driven event promotions. We built a custom microsite to drive ticket sales and capture user data.

The campaign led to a 35% increase in ticket sales compared to the previous year and generated over 5 million impressions online, resulting in record-breaking attendance and a sold-out event.